RETAIL DESIGN INTERNATION Vol. 2
av edition GmbH
Sharps Pixley Flagship Store
LOCATION London, United Kingdom CLIENT sharps pixley, london CONCEPT / DESIGN / graphics labor weltenbau, stuttgart lighting laborweltenbau, stuttgart / ERCO, Lüdenscheid PHOTOGRAPHS Lyndon Douglas Architectural Photography, London
"Sharps Pixley Ltd., a gold trading company with a long history, is reaching out to its customers with a new flagship store in the best inner-city location at the heart of London, in the immediate vicinity of Buckingham P alace. Since its foundation, Sharps Pixley Ltd. has played a key role in London‘s gold market. The company emerged from the fusion of two London gold merchants whose roots reach back to 1778. In November 2013, the German Degussa gold trading group took over the brand with a view to making it easier for investors to access the physical precious metals in one of the most important global markets for gold. With a website, direct selling and online shop, the company offers one of the few possibilities to actually physically purchase gold and silver in London.
Trade with gold ingots has traditionally been associated with trust and discretion. F or a long time, it was therefore difficult for private investors to invest in gold ingots, to buy, store and discreetly resell them. With the emergence of the new media, the gold trade has become more transparent and there has also been a change in the market in London, still by far the most important gold trading centre. Online trading platforms have evolved alongside business premises and customer centres which allow easier access to the sought-after precious metal. ..."