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ZEISS VISION CENTER BUSINESS CONCEPT BROCHURE

ZEISS VISION CENTER BUSINESS CONEPT

SALES BROCHURE

ZEISS offers opticians more than just lenses and measuring equipment with its futuristic retail concept. The ZEISS Experience is a world first and the ultimate partner concept, comprising use of the premium brand ZEISS (Brand Book), a business model developed by specialists (Concept Book) and patented store design (Design Book).

The three books were designed to show the concept’s value added at a glance. Each book presents a key group of advantages. Together, they provide an impressively comprehensive illustration which leaves no question unanswered. ZEISS is the only brand to offer such an exhaustive, forward-looking industry solution.

Client
Carl Zeiss Vision International GmbH
Designer
Grafikdesign: Zwei14
Architect
Elmar Gauggel Architect
Agency
trend factory gmbh
Completion
Summer 2016